Based in Benelux (Netherland), ZIVA By Soda is a company will be selling sports material to consumers and professionals. The logo for the webshop will be a monogram with the tagline: ZIVA by Soda. The ZIVA (letter logo) exists already (zivalife.com) while Soda is the name of a renown personal trainer coach in the Netherlands and he will be the ambassador of the brand.

The feeling and image of the logo should be modern and strong, sportive and engaged in promoting tools for professionals in the fitness business (trainers, personal trainers) as well as general consumers that they can purchase for their gym or in the case of a consumer for their own use at home or somewhere else.